Curriculum Vitae Michael Wetzel, Senior Product Manager with Entrepreneurial Spirit. Managing Director Coreon GmbH

Michael Wetzel
Nuremberg - Stuttgart - Berlin

Mobile: +49-173-3575868
twitter: @wetzelmichael
Michael Wetzel

Personal Info

Born 12th of January 1970 in Nuremberg, Germany, married, one child

Is Development delivering what the market needs?
Is the Sales team able to message the value proposition?
Does the market know what your company's offerings are?

I love orchestrating different groups of interest - Development - Marketing - Sales - Post-Sales ... Domain knowledge drives acceptance amongst different audiences in an organisation, creates confidence and establishes credibility. Innovative projects require successful evangelization - no matter whether internally or externally.
Leading an audience through strong presentation and communication techniques – also internationally: My charismatic and convincing behaviour guarantees to not only fulfill but to "live" leadership responsibility, to encourage also external teams achieving supreme performance, in order to bring top class products to market together in a team with fun and spirit. Change is my main motivator!

I strongly believe in the Lean Startup and Product Development Model.

Skills and Knowledge

Career Steps

Dec 2012 - today Coreon Berlin – Managing Director
  • Co-founder and MD of Berlin based B2B Enterprise Startup Coreon
  • Successful delivery of MVP ("Minimum Viable Product") and market positioning
May 2011 - today ESTeam Berlin / Athens – Senior Product Manager
  • Responsible for productisation strategies
  • Successful lead of EU FP7 funded project LISE
June 2005 - April 2011 SDL Language Technologies Stuttgart – Product Manager
  • Responsible management SDL terminology product portfolio
  • Directly reporting to VP Product Management (LSE: SDL.L, ~2,500 employees) in Maidenhead, UK
  • Successful major product releases in 2005, 2007, 2009 and 2011
  • Growth of server installations > 500 customers, with then more than 100,000 client licenses
June 2005 SDL International (1,300 employees) acquires TRADOS (150 employees) at approx. $60 million
January 2003 – July 2005 TRADOS Stuttgart – Product Marketing Manager
  • Responsible head of design, product positioning and life cycle, market strategies and market evangelization
  • Remote management development team Sunnyvale, USA
  • Growth of server installations from 20 to approx. 300
  • Successful change of technology and development platform
  • Introduction of requirements management system
July 2000 - January 2003 TRADOS Stuttgart – Product Manager
  • Responsible head of design, architecture, marketing, positioning and introduction of client/server product line
  • Remote management of development in Dublin, Ireland (up to 40 employees)
  • Successful and on-time product releases
  • Successful market evangelization
April 1998 - June 2000 TRADOS Brussels – Program Manager
  • Head of quality assurance and project management
  • Starting and establishing the quality assurance department (from 0 to 5 employees)
  • Creation, responsibility and maintenance Online Support Knowledge Base worldwide
  • Introduction, responsibility and maintenance defect tracking system worldwide
August 1997 - March 1998 TRADOS Stuttgart – Training and Support
  • Processing of user requests; user trainings; pre-sales assistance
  • Quality assurance and release management of alignment technologies
Spring 1997 Internship with TRADOS Stuttgart: Competitive market analysis translation technologies



Summer 1997 Passed degree as Master of Arts at FAU Erlangen – Nuremberg, overall average note: 1.99
(MA German Linguistics: 1.7 / German Linguistics: 2.1 / Gallo roman philology: 2.3 / Computational Linguistics: 1.7)
WS 1992 - SS 1997 Friedrich-Alexander-Universität Erlangen-Nuremberg:
• German Linguistics
• Gallo roman philology
• Computational Linguistics
WS 1990 - SS 1992 Otto-Friedrich-Universität Bamberg:
• German studies
• Communication science
• Gallo roman philology
Community service as alternative to military service 1989-1990 Altenheim Regensburger Straße in Nuremberg

School Education

1980 - 1989 Neues Gymnasium Nürnberg, Nuremberg
Abitur, overall average note 1.7
1976 - 1980 Primary school Nuremberg-Fischbach

References and Sample Work Coreon homepage SDL plc Homepage Deutscher Terminologietag Localization World tekom, lectures, workshops and panel discussions in 2001, 2004, 2005, 2006, 2008, 2009, 2010, 2013

Private Interests

Outdoor activities and sports requiring staying power such as racing cycles, swimming, hiking, skiing
Mediterranean way of life, travel and culture with a particular focus on media, food and wine, jazz music

Regular readings: Süddeutsche Zeitung, Handelsblatt, Der Spiegel, c't, iX, Computerwoche, Multilingual Computing, Harvard Business Manager, kressreport, Der Feinschmecker, outdoor,,,