Curriculum Vitae Michael Wetzel, Senior Product Manager with Entrepreneurial Spirit. Managing Director Coreon GmbH

Michael Wetzel
Nuremberg - Stuttgart - Berlin

Mobile:	+49-173-3575868
mail:	michael@cmwetzel.de
twitter:	@wetzelmichael

Personal Info

Born 12th of January 1970 in Nuremberg, Germany, married, one child

Is Development delivering what the market needs?
Is the Sales team able to message the value proposition?
Does the market know what your company's offerings are?

I love orchestrating different groups of interest - Development - Marketing - Sales - Post-Sales ... Domain knowledge drives acceptance amongst different audiences in an organisation, creates confidence and establishes credibility. Innovative projects require successful evangelization - no matter whether internally or externally.
Leading an audience through strong presentation and communication techniques – also internationally: My charismatic and convincing behaviour guarantees to not only fulfill but to "live" leadership responsibility, to encourage also external teams achieving supreme performance, in order to bring top class products to market together in a team with fun and spirit. Change is my main motivator!

I strongly believe in the Lean Startup and Product Development Model.

Skills and Knowledge

In senior management positions at ESTeam and Coreon: two visionary businesses in natural language processing, terminology, taxonomy, ontology and classification technologies.
Committed to customer, delivery focused, agile development methodology, strong advocate of SaaS / cloud offerings
Strong advocate of the Lean Startup approach to successfully build new companies and products
Convincing personality, strong presenter and evangelist – always considering both strategy and tactics – a communicating hub in the middle of company strategy / market demands / research and development
15+ years experience in product management of large scale off-the-shelf software, release management, go-to-market strategies, evangelisation and market introduction
Long time experience working with distributed and remote teams, e.g. USA (Sunnyvale; Seattle), Ireland, England, India (Bangalore), Ukraine, and Greece
Expert in language and semantic web technologies and associated applications such as globalisation, documentation, and content management systems as well as text mining, enterprise search, multilingual classifications and nomenclatures
Addicted to all kinds of terminology, taxonomy, ontology, enterprise vocabulary, thesaurus and related methods to structure and leverage multilingual knowledge
Deep technical knowledge in operating systems, scaleable applications, and client/server architectures, markup languages as well as related technologies
Experienced in EU Funding principles within the FP7 and Horizon 2020 programs
Active contributor to standards of international scale such as ISO TBX, OLIF, TMX
English publication-safe, French fluent, German native

Career Steps

Dec 2012 - today	Coreon Berlin – Managing Director Co-founder and MD of Berlin based B2B Enterprise Startup Coreon Successful delivery of MVP ("Minimum Viable Product") and market positioning
May 2011 - today	ESTeam Berlin / Athens – Senior Product Manager Responsible for productisation strategies Successful lead of EU FP7 funded project LISE
June 2005 - April 2011	SDL Language Technologies Stuttgart – Product Manager Responsible management SDL terminology product portfolio Directly reporting to VP Product Management (LSE: SDL.L, ~2,500 employees) in Maidenhead, UK Successful major product releases in 2005, 2007, 2009 and 2011 Growth of server installations > 500 customers, with then more than 100,000 client licenses
June 2005	SDL International (1,300 employees) acquires TRADOS (150 employees) at approx. $60 million
January 2003 – July 2005	TRADOS Stuttgart – Product Marketing Manager Responsible head of design, product positioning and life cycle, market strategies and market evangelization Remote management development team Sunnyvale, USA Growth of server installations from 20 to approx. 300 Successful change of technology and development platform Introduction of requirements management system
July 2000 - January 2003	TRADOS Stuttgart – Product Manager Responsible head of design, architecture, marketing, positioning and introduction of client/server product line Remote management of development in Dublin, Ireland (up to 40 employees) Successful and on-time product releases Successful market evangelization
April 1998 - June 2000	TRADOS Brussels – Program Manager Head of quality assurance and project management Starting and establishing the quality assurance department (from 0 to 5 employees) Creation, responsibility and maintenance Online Support Knowledge Base worldwide Introduction, responsibility and maintenance defect tracking system worldwide
August 1997 - March 1998	TRADOS Stuttgart – Training and Support Processing of user requests; user trainings; pre-sales assistance Quality assurance and release management of alignment technologies
Spring 1997	Internship with TRADOS Stuttgart: Competitive market analysis translation technologies

Education

University
Summer 1997	Passed degree as Master of Arts at FAU Erlangen – Nuremberg, overall average note: 1.99 (MA German Linguistics: 1.7 / German Linguistics: 2.1 / Gallo roman philology: 2.3 / Computational Linguistics: 1.7)
WS 1992 - SS 1997	Friedrich-Alexander-Universität Erlangen-Nuremberg: • German Linguistics • Gallo roman philology • Computational Linguistics
WS 1990 - SS 1992	Otto-Friedrich-Universität Bamberg: • German studies • Communication science • Gallo roman philology
Community service as alternative to military service 1989-1990	Altenheim Regensburger Straße in Nuremberg
School Education
1980 - 1989	Neues Gymnasium Nürnberg, Nuremberg Abitur, overall average note 1.7
1976 - 1980	Primary school Nuremberg-Fischbach

References and Sample Work

www.coreon.com	Coreon homepage
www.sdl.com	SDL plc Homepage
www.dttev.org	Deutscher Terminologietag
www.localizationworld.com	Localization World
www.tekom.de	tekom, lectures, workshops and panel discussions in 2001, 2004, 2005, 2006, 2008, 2009, 2010, 2013

Private Interests

Outdoor activities and sports requiring staying power such as racing cycles, swimming, hiking, skiing
Mediterranean way of life, travel and culture with a particular focus on media, food and wine, jazz music

Regular readings: Süddeutsche Zeitung, Handelsblatt, Der Spiegel, c't, iX, Computerwoche, Multilingual Computing, Harvard Business Manager, kressreport, Der Feinschmecker, outdoor, kress.de, spiegel.de, computerwoche.de